Search Engine Marketing-How it Differs from Search Engine Optimization
Non-profit organizations, universities, political parties, and the government can all benefit from search engine marketing. Businesses that sell products and/or services online can use search engine marketing to help improve their sales figures.
Some of the goals of search engine marketing are to develop a brand, generate media coverage, and enhancing a reputation, and to drive business to a physical location.
If you do not feel confident enough to try your own search engine marketing there are several companies that will be able to help you out for a price. If you decide to go with a search engine marketing company take your time and shop around, find a company that really suits your own businesses search engine marketing needs.
Stay away from companies that promise top rankings. Most companies that promise tope ranking are more interested in your money then they are in keeping your business. Quite often this type of company will charge you top doller, spend a few days making sure your website has a few basic requirements and that is the last you hear from them. This type of search engine marketing company is not really interested in repeat customers.
Tread carefully around companies that promise first page rankings on the major search engines like Google and Yahoo. Make sure these companies are talking about sponsored listings and not just natural listings. Companies that are only after natural listings traditionally charge a large monthly fee, using a small portion of the money on sponsored listings, and pocketing the remainder.
The false promise most commonly used by shady search engine marketing companies is the money back guarantee. Generally if you read the contract very carefully you will lean that these companies have a very strange idea of major search engine. Companies that have a money back guarantee typically don't deal with the search engine movers and shakers like Google and Yahoo, instead they use small obscure search engines that are hardly ever used.
The Search Engine Marketing Professional Organization (SEMPO) was created in 2003 to offer the public educational resources about search engine marketing and to also promote search engine marketing. Currently SEMPO represents over 500 global search engine marketing companies. Sempo is happy to offer their resources to the public for free. SEMPO has offers search engine marketing training courses for any and all interested parties who would like to expand their knowledge of search engine marketing. SEMPO's objectives are to teach search engine marketing strategies, techniques, and successful practices, to increase the availability and quality f its professionals, and to offer training courses that will help to establish a benchmark for search engine marketing. The cost of a SEMPO training course can range anywhere from five hundred dollars for a fundamentals of search marketing class, to over two thousand dollars for an advanced search advertising course.
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SEM refers mainly to the text advertisements which appear at the top or on the right hand side of search engine results pages. SEO refers to improving a web sites' natural and organic ranking in the search engine results page.
SEM is broader than SEO. It includes SEO and other areas to improve a sites visibility in search engine results pages, like paid listings and paid inclusions.
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SEM is broader than SEO. It includes SEO and other areas to improve a sites visibility in search engine results pages, like paid listings and paid inclusions.
15th November 2010 - 4:07am
SEO is everything that can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.
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As far as my knowledge is concern, sem is a paid technique of optimizing a webpage or a website while seo can be wholely organic or unpaid.
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