Newer is not Always Better When it Involves Search Engine Optimization
Even internet service suffers from the right now syndrome. For years we were content with dialup service. Sure it was slow but it was that or nothing. Heck we hardly noticed that it took hours to download a simple, days to upload a couple of pictures, download a video... that was practically unheard off. We didn't know any better. Now that the world has found out about all the new options for internet service we have to have that. It doesn't matter that it is double the monthly cost or we have to default on are student loans in order to purchase the necessary equipment. If it is cordless, faster, and designed with the latest technology we have to have it...right now.
We don't care if the old stuff is made with better materials, last longer, and is cheaper. In our minds old equals junk.
Search engine optimization is one spot where we should force ourselves to shed our weird inhibitions about old stuff. When it comes to search engine optimization, age rules over youth.
Search engine optimization is the art and science of making web pages attractive to the search engines. The more attractive a web site appears (search engines are attracted, not to beauty, but to repetitious algorithms) the higher it ranks in the search engines search result. A low ranking could potentially be the kiss of death to an internet based business because studies have shown the internet users seldom look past the second page of hits.
Search engines use web crawlers to determine a websites ranking.
Older websites and the webmasters who manage them have had more time to develop and maintain their algorithms. They are already itemized and ranked by the search engines, in some cases it can take three months for a web crawler to get around to spidering a brand new website that has been submitted to the search engine, old sites are already appearing and gaining customer recognition. If an older site has been around long enough to have earned a loyal customer base, even if a shuffle in the rankings causes the aged web site to be bumped from prime ranking position, loyal customers will still look for it.
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