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THE SEVEN WAYS TO LITERALLY
FORCE YOUR VISITORS TO ASK YOU
TO CONTACT THEM AGAIN
by Michael
T. Glaspie
The most important objective for any web site marketer is to get those unique new
visitors. That's a given. This being so, and it is so, the second most important thing any
web site marketer can do, and in fact must do, is capture the name and e-mail address of
as many visitors as possible.
Don't think for a moment that your visitor upon landing at your web site has finally found
exactly what they've been looking for all their cyberspace lives. Your visitors are just
like you and they are just like me. We're short on time, and long on responsibilities.
We've got things to do and places to go and we can't spend an afternoon or an evening
studying countless number of pages looking at countless number of web sites, to find what
we're looking for. You have got to sell them fast, and sell them now - or they're gone. At
least those that have other things to do, and you know what? That's the majority of your
visitors.
It doesn't matter how successful your web site is. The ideas I'm about to lay out for you
can turn a successful web site into a super success. A marginal web site into a profitable
site, and a losing site into a money making machine. The reality of it is simple. The
number of sales of your product or service that are generated directly from your web site
will be, not may be, significantly enhanced and not by some double digit percentage, but
by some multiple exponential percentage - IF you can successfully collect a huge
percentage of your visitors contact info. You must take the time to develop an e-mail
collection method at your site, and then stay in touch with your visitors. Put your
message in front of them often. Don't get squeamish about this. The methods you are about
to learn will position and advise your prospective customers exactly what you have in mind
and why. They will be expecting your e-mail offers. So let's get started.
1. Offer a free newsletter - it's been said that inside everyone is a book. Well, I've got
news for you. Inside every web master who has some skills, some product, some service that
they market is also a newsletter waiting to be born. And don't worry about being a pro at
prose. Write it the way you feel, think, and speak, and send it to your prospects.
2. Offer a free money making or money saving report that deals specifically with your area
of expertise. Pack it thick and brag about it. Establish your credentials, and toot your
own horn. If you know what you're talking about, put it in a report, and give it to your
visitors free. Send it to them via auto-responder, or give them access to the pages the
information appears on after entering their e-mail address.
3. Are you a middleman for other people's products or services? No problem. Elect articles
covering the specialty of the product or service you are offering, assemble them into the
free report form, or otherwise categorize them and make them available as per the above
suggestion.
4. If your web site deals in software of any kind offer a free downloadable trial version.
5. Offer a free membership discount club. Turn your creativity loose on this one. Tell
your visitors the club membership is free and close out items or specials that are very
limited will be announced only to club members and not posted at the web site due to
modest inventory supplies or special trial offers, and as your way of offering only club
members discounts not available to non-members.
6. Offer a free drawing. Give every visitor the opportunity to win as the grand prize the
product or service you are offering at your site. Or better yet, to select from any number
of products or services you offer at your site. Depending upon traffic levels, offer your
drawing to be held at least once a month if not more often. A free drawing for your
product or service lends itself to a higher perceived value in the prospects mind's eye.
And don't be concerned about your prospect entering the drawing and not purchasing -
because on the registration page you can deal with this issue simply by stating if you are
a purchaser and you are selected to win, your purchase will be rebated 100%.
7. Develop an icon or button offering your free 'whatever' to web marketers who visit your
site, which they can place on their sites, as a way of benefiting their visitors and using
your program to attract visitors to their site. This works just like a powerful Affiliate
program, but instead of having to pay other web marketers for their referrals, they get to
use "your" free report, newsletter, etc. as a way to attract more visitors and
enhance their site. You could even offer to other web marketers a shameless bribe "If
they'll carry your link for your free 'whatever', in exchange you'll recipricate with a
link to them." At the BannerCo-op we set up a recommended resources page just for
this purpose.
If your web site is marketing oriented, you are more than welcome to utilize my "The
Seven Secrets to Selling Success On The Net" report available through the home page
of www.MySiteInc.com. (You see how easy it is to use a free 'whatever' to attract hits.)
And for an excellent first rate example of how to incorporate the concept of a free
drawing and at the same time invite other web masters to host your free drawing
icon/banner, you'll want to visit www.BannerCo-op.com and register for their super grand
prize giveaway of 1,000,000 banner ads.
Lastly, a few vital pointers for you on the registration page. Make absolutely certain
that you inform those registering for your free 'whatever' that you will from time to time
offer specials, discounts, closeouts, whichever is applicable to your campaign. And, that
you will never rent or sell their address, and that they may unsubscribe from these
special bulletins at any time. You might also wish to (if it's appropriate to your web
site) mention that from time to time you'll bring to their attention items that you are
impressed with and that they might find of value. A statement to this effect will open the
door to sending your registered visitors offers from other promoters who wish to have
access to your growing list of visitors.
The point, simply tell your visitors that you will be in touch with them. Don't keep it a
secret. Let them know. And let them know for what purpose, but always state it positively
and as a benefit. If you are going to offer them runner-up prizes tell them so. (By the
way, that's an excellent strategy to offer everyone who doesn't win, as the runner-up
prize could be a significant discount not available at the web site, or even an offer on
items not offered at your web site.) And, be absolutely certain to inform your registrants
that they can opt out of your list any time.
If you are honest with your visitors and then provide them with top quality and sincere
and valuable offers - if you say discounted, make sure they are; if you say closeouts,
make certain that they are. Your list subscribers will stay loyal to you and will reward
you month after month after month with purchases of your products and services and all you
have to do is get their e-mail address and name one time.
Copyright 1999 Michael T. Glaspie
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