Internet Marketing News

November 29, 2009

Protecting Your Intellectual Property

Any creation of the mind that has commercial worth has to be safeguarded from unscrupulous individuals who might want to exploit it for their own profit. Intellectual property rights provide you with legal ownership of your creation and serve as a deterrent to infringers. Some of the options for protecting your interest in your intellectual property are mentioned below.

First and foremost, you should ensure that no person other than you has a comprehensive knowledge of the idea that is sought to be protected. You should be very careful while sharing your idea with people, especially in public or on internet. If you need to communicate your idea to associates by email, you must make sure of the security of your account with a strong password.

It also helps to have a basic idea of the intellectual property related laws. This would not only aid you in prosecuting infringers of your rights but also help you formulate policies that protect your intellectual property. For instance, if you engage a team to further develop your idea, you can make the members of the team realize that what you are giving them to work upon is confidential information. One of the best ways of ensuring confidentiality is by having the employees, third parties and others enter into a non-disclosure agreement that gives you a right of legal action.

It is always advisable to consult a lawyer, who can find out the relevant provisions of law for safeguarding your rights. Intellectual property laws normally involve complex matters that in turn need a law expert to interpret the intricacies of these laws. The lawyer will then make recommendations on the means of patenting or copyrighting your work, so that no one can infringe it.

It is important to remember that the nascent stages of the idea development are the most suitable time for hiring an IP lawyer. The earlier an application for your patent or copyright is filed, the lesser will be the hassle at a later time.

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October 28, 2009

Up Your Business Value By Leveraging On Intellectual Property

If you look at the books of large businesses these days you will discover that their intellectual property (IP) adds a huge amount to the balance sheet. In fact most businesses fixed assets are miniscule in comparison to the brand and IP value. This tells us something very interesting - yes - how much more would your company be worth if you invested more in intellectual property (IP) identification and registration?

When a company strategically identifies, maintains and secures its intellectual property (IP) rights then this can obviously have a huge impact on the company in terms of its overall operation, including its ability to attract investors, enter into specific business partnership, and ultimately increase its value when it comes to sale or business merger.

Large companies who have mega-brands like McDonalds and Coca Cola are often cited when it comes to their brand value as out-valuing their fixed assets hundreds of times, yet it is easy to forget how these businesses also became so huge.

We live in an information world now. Information companies like Google can be valued at a few billion dollars a few years after creation only because information is now so valuable. Information is a tradable asset only when it is protected by IP laws and other laws. Every company, big or small should take intellectual property seriously. It is one of the best investments literally you can make with a company if the intellectual property value is capitalized within the business and added to the balance sheet.

It is highly recommended for businesses of all sizes to be aware of intellectual property topics and produce special strategies that will proactively ensure that their IP will at all times be properly legally protected.

Here are a few areas to help you start focusing on by first identifying the areas that you are creating intellectual property (IP) in:

1. Trademarks - these protect parts of your overall brand such as mottoes, images, names.

2. Copyrights - these cover the protection of expressive items such as documents, books, pictures, video recordings, audio recordings etc.

3. Trade secrets - these protect proprietary information, internal know-how, systems and processes that are deemed to give you a business competitive edge

4. Patents and industrial designs which protect specific types of ideas and inventions and processes

Considering the above items the first step that you need to do is identifying current intellectual property within your company. You may be amazed by how much you may have. Once all sources of a company’s intellectual property (IP) have been identified, processes should be put in place that enable the company to easily keep track of all existing IP and all new IP . Then someone needs to be given the responsibility to manage the intellectual property.

Once the key intellectual property (IP) has been identified then the next step is to look at what should be registered to protect it legally. This is where a great patent lawyer comes in to play. Good intellectual property attorneys don’t come cheap but considering the value that is created then it pays off to invest for all your major intellectual property (IP).

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