Web Marketing News

Barely anything beats the excitement you feel when you first begin to earn money online. Ever since I got my first computer I dreamt of having a site that would help me make money.

My motivation has always been very realistic. I want the freedom to live my life the way I like. I want to be able to do what I want when I want. I want to feel the security of having a steady income. And, last but not least I want the spending power to be able to buy what I want and go where I want. I dont think that is too much to ask, dont you agree?

Today I know that I went by the long route when I decided to learn how to earn money on the world wide web. I spent an great amount of time, energy and money on learning things I did not have to know and doing things that turned out to be a total waste of time.

The most discouraging thing of all was that the so called gurus who are harvesting the awesome rewards of their success are so lousy at educating others how they conduct it. However, they are very good at charging a good deal of money for their info and then making it difficult to understand what they mean! I find it very immoral. For that reason I decided early on that I would aid other people by providing them for free with helpful information about how to make money online.

Here is what my experience has taught me, and I consider them to be the real secrets of making money online.

First, start with searching for a niche market. I know this is different from how people do things in real life, but on the internet this is the greatest way to begin. The simplest way is to find a group of people just like yourself, those with whom you share a problem.

Second, find a product that solves their problem. There are millions of them out there, both physical and digital products.

Third, build a really plain, one page site. Your web site only needs to offer a product that solves a problem to the people with that particular problem.

Fourth, drive traffic to that website.

Imagine my excitement when, by merely using this formula, I began getting emails saying: Congratulations, you have made a sale!

My advice is simple, do not wait, use the simple formula I have defined above to build yourself a website today.

However, I know by first hand experience, that it can seem very complicated to create a simple website and publish it online, but it really is not if you are shown step by step how to do it.

Making a one page web site is all you need to start making money online! For more info, and your no cost copy of Chris Farrell’s e-Book How To Create Your First Website By 3:45 This Afternoon, please go to KristinThormar.Com.

We’ve discussed the basic premise of Search Engine Optimisation, (including factors pertinent to ‘on-page’ optimising) in an earlier feature. However, what really matters concerns off-page SEO. It’s rather like a voting scheme. One website volunteers a link or vote to another website. They’re suggesting the site is worth looking at.

A couple of main parts feature in this link. The URL of the page being pointed at - And secondly the keyword phrase (anchor text) that’s high-lighted on the page to be clicked on. A ‘vote’ is then generated for an individual website page based on that keyword phrase. Put another way, a vote to drive this site up the SE pages for that particular search term.

This is always how it works. The page being targeted and the Anchor Text are permanently linked to each other. Otherwise it doesn’t work! The anchor text notifies the Search Engine about the page’s content - and thus what search term it should come under. This is vital to understand: Anchor texts are responsible for all the searches your site appears for.

Thus you’ll understand why highlighting ‘Click Here…’ creates no value in SEO terms. ‘Click Here’ becomes the keyword phrase we’ve created a vote for. Whoever is going to type that phrase into the Search Engine? Clearly no-one would!

And that’s exactly why you must consider your anchor text carefully. It signifies the keyword phrases that you want to rank for. (While we’re on the subject - a search for CLICK HERE will always show Adobe Reader download in position one). Do Adobe think ‘CLICK HERE’ is an important term? No way! It’s just that millions of websites have a link using those words to download Adobe Reader.

In other words, the SE’s use the anchor text phrase to cast a vote for a page. Which is very logical. SE’s try to look for relevancy in the same way a real person would. The content of your page isn’t necessarily relevant. For if the text that is pointing to your site says Blue Flowers, then that is what you will be listed for! That’s how the ‘voting system’ works.

Naturally, there’s more to it than that… The title and wording of the page being pointed at are also rated by the SE’s. In addition to several other in-depth criteria. As an example - they’ll look at the sites that link to yours and assess how relevant they are and how well spread.

However, let’s be quite clear - the most important thing by far for SEO is a stuff-load of back links! Plus the back-links have to have the right anchor text phrases and be from many different and varied sites. How much ‘clout’ a donor site has is very relevant also - Back links that come from well-rated websites carry a lot more weight than links from less established sites.

There’s quite an art to choosing the right keyword phrases. Do perform sufficient competitor and keyword research before you firm up on your strategy. Fundamentally though: If someone’s searching for what you do, which words are they typing into the Search Engine? The answers to this question supply your anchor text and keyword phrases.

Getting it right though takes a lot of measuring, testing and research. The phrases that perform best are sometimes quite unforeseen. People have such diverse thoughts about how to express what they want. If you’re desperate for better quality sleep, the words ‘comfortable mattress’ might come into your mind. Whilst the line GOOD NIGHT’S SLEEP could be used by someone else.

You just can’t trust your ‘gut feel’! The importance of the investigation, testing and measuring of these phrases cannot be underestimated. They are fundamental to generating your leads on the internet. It’s just like having an ad in a telephone Directory. If you’re a Plumber and you’re listed under Stationary Providers, you won’t get much business! It’s very important to be listed for the right terms online. Solid SEO research will take care of that.

(C) Jason Kendall SEO. Go to EvolveSEM.co.uk for clear ideas on SEM Consultants.

Planning for a successful outcome is the basic requirement of any endeavour. Today’s football superstars didn’t get to become multi-millionaires without years of dedication to practice, planning and targets. For any life-changing event to happen, planning and goal-setting are paramount.

Before you embark on your studies, you’ll find it valuable to set yourself a series of goals or targets to help you complete the course. Spending a little time planning these goals will pay dividends down the road. To have a chance of reaching your goals, they should always be S.M.A.R.T. - Specific, Measurable, Achievable, Realistic and Targeted.

Use the following five D’s to help you get emotionally involved with the result of your efforts. Write your five D’s down in a contract to yourself.

DEFINE exactly what you expect to get from your efforts, in terms of possessions, income, lifestyle etc. Make a collage of pictures that reflects these things, and look at them regularly (e.g. before your study sessions). The more specifically you define what you want, the better.

DESIRE. Explore your emotions for this one, and dig deep to discover why your studies are important. Is it to prove to yourself or others that you are an achiever, and that you deserve better things? Perhaps you want more control in your life, or maybe it’s a personal challenge.

Commitment or DEDICATION. Announce to yourself and those close to you that you’re dedicated to your studies by writing up a timetable and sticking with it. However much time you choose to study each week, have it written on a calendar planner that you can cross off once you’ve completed it. Put it in a prominent place so it’s at the forefront of your mind (at least until it becomes a habit). All things that are important get prioritised, so let your friends and family know that this is a priority to you for perhaps ten hours a week for a set number of months. Once your timetable has become established, you’ll take pride in your dedication, and study all the better for it.

A contract illustrates your DETERMINATION to see this thing through. Having a written document about the positive direction of your life makes it harder to bottle out of it.

Having a plan and targets to work towards gives you a DISCIPLINE that helps you to power through the tough times that will occasionally strike you.

Once you’ve done this, sign it and do NOT put it away in a drawer. This is a working document and should be read every day for at least one month so you buy into it and it becomes your new way of life. If and when things get tough, read it again for another month. Always have it close to hand while you study and show it to your partner, kids (if you have them), friends and parents. This will help you to see your goal through.