Web Marketing News

Start Viral Marketing Campaigns Using E-books

Viral Marketing sounds like something bad but it is actually
something very good. It is, also, a powerful way to generate
traffic to your website.

Think about how a virus spreads from on person to another.
One person gets sick and just by sneezing they can give the
virus to many more people… those people get sick and share
their germs with everyone they know and the next thing anybody
knows is that there is an epidemic. That is the very concept
of viral marketing. The idea is to get everyone to spread your
marketing message around because they want to.

Now let’s look at using an E-book to start your viral marketing
campaign. First you create an E-book… a really good one that
has links to your website, to your sales page and affiliate
links to products and services that you recommend… and you give
it to three people. In the book you encourage those three people
to give it to their friends and family.

Before you know it the E-book is spreading across the Internet
like wild fire. Digital information duplicates easily and quickly
so before you know it, thousands of people could be reading your
free E-book.

Make certain that you let people know that they have permission
to forward the E-book around the Internet. When you create the
E-book, you have the right to give people certain rights. One of
those rights could be that you allow them to give the book to
other people. Make it clear that this book is free to give away.

You can write the E-book yourself, use private label content or
you can hire a ghostwriter to prepare the content. There are a
lot of ways to create an E-book. Once you have your E-book written,
use software to create your E-book.

Using Chat Rooms in Viral Marketing

Spamming chat rooms or instant messaging systems with
undifferentiated marketing messages is certainly not a
very good idea. But if they are used the right way, these
channels can be great to communicate with the market -
especially to establish a dialogue with customers.

Have you ever been to a chat room and posted a message.
If you have then you may learn some free web-advertising
secrets on how to market your products and service in chat
rooms. Chat rooms are usually broken into categories. You
will need to find the right chat room where your targeted
audience would gather. If there isn’t one, them you may
need to create one.

It will be of no use to create one that is obviously for
the sole purpose of selling your product or service. Rather,
it needs to attract people who would be interested in your
product or service. For example: If you sell garden products,
your chat room should be on the subject of gardening and not
the brand name of the products you sell.

Another way to use a chat room to promote your business is
to include a chat room on your web site. Host a free online
seminar in your own chat room about a subject of your expertise.

Use your chat room to meet with your current customers and
answer any questions or address and problems they may have.
Regularly schedule free events in your chat room and be certain
that your customers are made aware of when they will occur.

For example, you might have an expert in the field available
to answer questions on a certain day and between certain hours.
You might, also, host other people’s chat rooms as an expert
yourself. You, of course, could charge for this but it might
be wise to do it free to gain publicity.

The Many Ways of Viral Marketing

In the beginning, e-mail was the one way that viral marketing
was started. Since that long ago day, viral marketing has gone
from a marketing strategy to an art form and there are many
ways to accomplish the objective of creating a successful viral
marketing campaign. Seven of those ways are:

1. E-mail: It was first but it is still around and still
used. It is, however, getting a little harder to use as more
and more government restrictions are placed on it. Still… it
does work.

2. Newsletters: This is an extension of e-mail but it a
very effective tool. If you include enough timely and valuable
information, a good newsletter can drive up the number of visits
to your website.

3. Blogging: Providing the tools on your website to enable
bloggers to interact with one another is a terrific way to get
the message about your product of service out there and being
talked about. Bloggers have their ears to the ground for new
products and services.

4. Chat Rooms: A chat room on your website can and does
encourage interaction among your customers and that can’t be
a bad thing. Also, you can use the chat room to schedule special
events like having an expert available to answer questions on
a given day at a given time.

5. Tell-a-friend Script: If you add this with a statement
saying that e-mail addresses supplied will never be shared with
third parties, you can increase your potential customer list
greatly.

6. Video Clips: Including cool video clips on your website
will keep the interest up and increase traffic.

7. Flash Games: Although they are a little costly to start,
they are an extremely effective tool to get your viral marketing
campaign going. Once they are launched, they require nothing more
from you.