Web Marketing News

While we don’t often think about - or even care - how the Google search engine works, it is crucial for web publisher who is using search engine optimization, or natural search marketing for their online business to understand the basic principles that drive Google.

In simple terms, there are three main parts to Google: Googlebot, The Indexer, and the Query Processor. Understanding how each of these three parts works is very important to online businesses, believe it or not. Let’s take a look at each of the Google elements to see how they work.

Googlebot is the search engine spider that comes to your website and spiders your pages. It isn’t an actual spider, of course.

It actually works more like a web browser by calling a server, requesting pages, and downloading them - just as you do when you open your web browser, type in an URL, and the page loads.

Googlebot, however, is run by numerous computers and performs this task much faster than one user could on their home or work computer. Googlebot also doesn’t know that a website exists until a URL is put into their Add URL form, or until they find a link to that website on another web page.

When Googlebot visits a page, they take all the links from that page, put them in a queue for crawling, and just repeat this process over and over again. Once Googlebot has found a link, and downloaded the page, it hands that page off to the Indexer.

The Indexer stores the pages in Google’s Index Data base. The Index then sorts all of the pages in its data base, alphabetically, by looking at all of the keywords on the pages. The Indexer does not pay any attention to what Google calls stop words, such as is, on, or, why, how, etc. It just pays attention to more important keyword type words.

The Indexer, after Indexing pages, waits for the Google Query Processor to ask it for a list of documents. A keyword is given by the Query Processor, which in turn asks the Indexer for a list of websites that contain that keyphrase.

The Indexer then supplies the Query processor with a list of the documents, and the Query processor presents the documents to the user who requested the keyword.

You see, each element is important to the others. It all starts with the Googlebot finding your web page link on another site, or by you going to Google and using the Add form to submit your site.

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By Master Mind

Any creation of the mind that has commercial worth has to be safeguarded from unscrupulous individuals who might want to exploit it for their own profit. Intellectual property rights provide you with legal ownership of your creation and serve as a deterrent to infringers. Some of the options for protecting your interest in your intellectual property are mentioned below.

First and foremost, you should ensure that no person other than you has a comprehensive knowledge of the idea that is sought to be protected. You should be very careful while sharing your idea with people, especially in public or on internet. If you need to communicate your idea to associates by email, you must make sure of the security of your account with a strong password.

It also helps to have a basic idea of the intellectual property related laws. This would not only aid you in prosecuting infringers of your rights but also help you formulate policies that protect your intellectual property. For instance, if you engage a team to further develop your idea, you can make the members of the team realize that what you are giving them to work upon is confidential information. One of the best ways of ensuring confidentiality is by having the employees, third parties and others enter into a non-disclosure agreement that gives you a right of legal action.

It is always advisable to consult a lawyer, who can find out the relevant provisions of law for safeguarding your rights. Intellectual property laws normally involve complex matters that in turn need a law expert to interpret the intricacies of these laws. The lawyer will then make recommendations on the means of patenting or copyrighting your work, so that no one can infringe it.

It is important to remember that the nascent stages of the idea development are the most suitable time for hiring an IP lawyer. The earlier an application for your patent or copyright is filed, the lesser will be the hassle at a later time.

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