RSS For Fresh Content
& Better Ranking
by Ed Duvall
A lot of commotion was made a little over a year ago when webmasters discovered RSS
(Really Simple Syndication) as a method of disseminating information like ezines, articles
and website updates.
For a while it was even being taunted has the big replacement for email marketing.
A few caught on to it's potential while others passed it off as the latest internet fad
that would soon come and go. And there for a while it looked like they might have been
right.
But, as it appears from our tracking of RSS development I see that it's popularity has
grown tremendously (to include blogs) and is being used a lot more to provide fresh
content for websites and is fast being considered one of the best ways to keep search
engine spiders coming back.
Search engines love fresh relevant content.
Note the keyword in the last sentence is 'relavant
content'.
At first you had to be pretty tech savvy to figure out how to set up an RSS feed and get
if listed so people could find and benefit from it. But that process has gotten easier - a
lot easier.
As a matter of fact there are a couple of software programs that we know of that provide
methods for webmasters to get the great benefits of more search engine traffic using RSS
feed criteria. I use one and it does work beautifully. You can judge for yourself by going
here http://www.cashway.com/rs
In case you're new to RSS and you wonder what it can do for you and your website here's a
brief summary.
By definition, RSS is a lightweight XML format designed for sharing things like news
headlines and other web page content. But the bottom line is, RSS is simply a popular and
convenient method of sharing content between websites.
You see, regardless of what topic or subject matter you've built your website around,
there's valuable content available out there such as... articles and information written
by an expert in that particular field. And since that kind of content already exists - AND
a large portion of it is available through the magic of RSS feed capability - YOU don't
have to create the content yourself.
So how does that help you?
Let's face it - most webpages can't get a good page rank because the competition is so
fierce. To add to it, the tactics now being used by everyone arn't working very well.
RSS is still in it's infancy, why dare I say it's barely out of the womb. But the internet
world is starting to take notice and beginning to understand it's impact as a marketing
tool as well as a viable way to improve a sites search engine positioning.
So Now...
- You spend less time writing fresh new web content.
- Your website can be displaying quality theme-based
content... automatically!
- Content is always highly relevant to what you're promoting.
- Search Engines make more frequent visits because your
site is constantly updating.
- You have more time to market your site, products, etc.
- Having quality fresh new content gets your web pages
indexed faster.
- Usable on any website or as many pages as you want.
- RSS content (through topic channels) has the potential to
deliver highly relevant content to site visitors.
- RSS compliments your website and marketing efforts.
That's all well and good you say, but is there a downside to using RSS feeds on my site?
Good question.
There may be a couple of items you need to take into considerations before you jump into
the RSS game.
First you need to find relevant feeds for your site. Not an overwhelming task but
something you'll want to spend a little time searching for on Google or other major search
engines.
You'll then need to do a little copy and paste of the html code into the webpages you want
the content to appear on.This can be a daunting task especially if you have a site with a
lot of pages that you want the search engines to spider. But if you strategicaly place the
code on pages that spiders have visited you will have spiders looking for more pages with
relative, fresh content.
In the long run once you have RSS feeds on the pages you know are going to be spidered
then all of the tedious work is done and you can spend your time on other issues.
You can see how to automate this process by going to http://www.cashway.com/rs
or you can start using our RSS feed on internet marketing by going to this webpage
and copying the code and pasting it anywhere on your webpages. http://www.cashway.com/article_syndication.htm
All indications show that RSS feeds are on the rise because of their less intrusive
nature, relevant targeted content, can be personalized, accessed through a variety of
media, no extra data is collected from viewers and the industry and developers
on the whole are making strides in increasing add-ins and features, such as ability to
track results of its use, and to better integrate it for users and viewers alike.
So for 24/7 fresh content for your web pages and better search engine recognition you
should be looking at using RSS feeds in the very near future.
================================================
For more information on promoting your website and increasing site traffic visit http://www.cashway.com and http://www.instantnettraffic.com providing
more articles, tactics and strategies to help you with your internet marketing efforts.
Reprint this article as long as resource box is not changed.
| Home | Back |
copyright © cashway.com All Rights Reserved Questions can
be sent here
