How To Identify Ideal Money Making Web Opportunities
Copyright © 2003 Joshua Rose
I was winding my way up the levels of a very crowded
parking garage the other day. The line of cars desperately
seeking a spot ahead of me kept turning to the right.
So, of course, it occured to me that perhaps there would
be less competition for a space if I went via "the road less
traveled by", to the left. And indeed, there was.
Unless you are an Internet Newbie, you've probably learned
by now that making money on the web isn't easy ... certainly
not as easy as many sales pitches would have you believe.
Yet, this doesn't seem to deter the millions trying to
compete in perhaps the most crowded web market of them all,
namely, Internet Marketing.
This is not to suggest that great success is not possible
in Internet Marketing. To the contrary, I can rattle off a
number of names that were virtually unheard of a year ago
who have done tremendously well.
They did so with innovative tools or insights that
contributed something new and valuable to this marketplace.
They also possessed outstanding copywriting and marketing
skills that turned their innovations into sales. And in
every case, they worked their tails off.
But compared to the huge numbers of people trying, real
success in this field is something truly special, rather
than the norm.
The fact remains, however, that money making opportunities
still abound on the Internet. There are "green pastures"
all around us and I believe smart marketers will use the
skills they've learned in our very crowded marketplace to
their great advantage elsewhere as well.
Where do you look for them? Well, I've found that digging
around the search engines provides a wealth of information.
Here's an example: My son is now in high school so we've
started to think about "getting into college". By digging
around abit with the Search Term Suggestion Tool over at
Overture,
http://inventory.overture.com/d/searchinventory/suggestion/,
I found that the seach term "homework helper" was getting
over 8,000 searches a month, which probably translates to
at least 5 times that number on Google.
What's more, there were only 88,000 listings for the term
on Google ... a far cry from the usual million+ results for
the typical Internet Marketing term.
With more digging, many more opportunities in this niche
were uncovered. The result? A new, profitable
"non-marketing" web site was born.
This site, in just over two months, is now getting nearly
as much traffic as my main site, over a year old, and looks
to go roaring past it this month.
This opportunity potential is virtually everywhere. It's
just a matter of doing a little research.
Here's a couple more quick examples:
Want to get into the "sun glass" business ... or set up an
Affiliate site for this niche? "Polarized sun glasses"
gets 3481 Overture searches, but only 23,400 Google
listings. Again, opportunity.
Interested in paintball? "Paintball supply" gets 14,010
Overture searches, but has only 45,400 Google listings.
Can the opportunity knock much louder?
I found both of these in about 7 minutes by jumping back
and forth between Overture and Google. What are you
interested in? Ready for a little digging?
I'm not suggesting that people abandon their Internet
Marketing dreams by any means. There are certainly great
achievements ahead. But why not, at the same time, "take
the road less traveled by" and use your web marketing
expertise in less crowded niches steeped in opportunity?
----------------------
Joshua Rose cuts through the glut of Internet "hype" and
"false promises" to identify the "genuine" marketing
techniques that get results.
http://www.internetprofitwizards.com
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