The Best Traffic Generation Tool Is Free
Copyright © 2004 Diane Hughes
Although search engines have been around since the beginning of the
Web, many businesses (large and small) are just now waking up to the gigantic benefit
search engines provide. What other medium gives you - at absolutely no cost whatsoever - a
way to drive unlimited traffic to your site? None. That’s why, once people understand
search engine optimization (SEO), they get hooked!
I want to give you some basics to follow in order to help get your
site ranked at the top of popular search engines like Yahoo! and Google. I also want to
provide you with some exceptional resources so you can further your SEO education in the
future.
What Is Search Engine Optimization?
SEO is the process of creating a Web site that fosters the design,
coding, copy, and link-building elements search engines most like to see. Through the
process of SEO, you can develop a site (or alter an existing site) so that the engines
will move you up to the top of the search results. That means people who are actually
looking to find what you have to sell will click to your site before your
competition’s.
How Does SEO Work?
There are three fundamental parts to the SEO equation: coding,
copywriting, and link popularity.
Coding is the manipulation of your HTML code so that it is clean,
uncluttered, positioned correctly, and easily accessible to the search engine spiders and
bots. You want to be sure the most important information to the spiders is located up top
where they can quickly and easily find it. You also want to ensure that java scripts and
other such coding are moved out of the spiders’ way.
Copywriting relates to the text on your site. Search engine
copywriting pertains to being able to write in such a way that you include your primary
keyphrases in strategic places so that you get the most "points" from the
engines.
Link popularity deals with how many sites have links that point back
to your site (and vice versa). The theory is, that if others think highly enough of your
site to link to it, your site must be of good quality.
When you have a good combination of all three primary elements, you
stand a much better chance of ranking high with the engines.
Doesn’t SEO Depend On META Tags?
It used to... a long, LONG time ago. When the ‘Net was first
founded, just about all you had to do to get high rankings was to shove a bunch of
keyphrases into your keyword tag. Now, however, the engines are smarter. They pay no
attention to the keyword tags and very little attention to the description tag. The only
tag that carries much weight anymore is the title tag. It is extremely important.
Isn’t SEO Copywriting Just Using Keyphrases As Many Times As
You Can?
No! Not only does that put you at risk of spamming the search
engines, it makes your copy sound horrible to your human site visitors. What good are high
search engine rankings if your copy doesn’t convert those visitors into paying
customers?
You need to find creative and strategic places to use keyphrases so
that you maintain the balance between natural language and keyphrase use.
How do you learn all you need to know about SEO? From the pros! Here
are several resources you can use to improve your education:
High Rankings Forum
http://www.highrankings.com/forum/
Best Practices Forum
http://www.ihelpyouservices.com/forum/
Search Engine Watch Newsletter
http://www.searchenginewatch.com
Search Engine Guide Newsletter
http://www.searchengineguide.com
E-Marketing News
http://www.e-marketing-news.co.uk/
Search Engine Optimization Fast Start
http://www.cannedbooks.com/
The Step-by-Step Copywriting Course
http://www.copywritingcourse.com
How To Increase Keyword Saturation
(Without Destroying the Flow of Your Copy)
http://www.copywritingcourse.com/keyword
The Nitty-gritty of Writing for the Engines
http://www.highrankings.com/seo-writing.htm
It’s not hype. I can tell you from seeing it firsthand.
It’s well worth the time to learn SEO.
With a little effort, you can quickly have your site pulling in
plenty of targeted traffic at no cost to you whatsoever.
--------------------------------------------------------------------------------
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane
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