Three Ways to Profit from Articles
by Jeanette S Cates, PhD



People come online looking for information. They search for
information. When they find good information they pass it on
to their friends. In short, the online game is information.

But a lot of information doesn't cost a penny. In fact,
that's the way most people like it.

So how do you profit from providing information? Here are
three sure-fire methods for generating revenue with
articles.

1. Use an article to get links to your site. This is
essentially your "payment" for letting someone publish your
article. And that link is worth gold! To the search engines,
a site with a lot of incoming links is a "popular" site. So
they put the more popular sites toward the top of the
listings when someone searches.

Some site owners pay $10 to $100 per month for a link coming
into their site. Other site owners are busy for several
hours per day requesting links to their sites. You can skip
the expense of time and money when you offer an article. You
get the link and the publisher gets great content.

2. Use a compilation of articles as a bonus or a give-away
to encourage sales or signups. Since most people are already
inundated with more email than they can handle, they are
hesitant to sign up for yet another newsletter. But when you
are able to offer them good information (remember, that's
why they're online!), they are more likely to share their
name and email.

The bonus is that you get off to a good start with building
the relationship because you have provided good information
- in the form of a group of articles.

3. Use articles as adsense fodder. Adsense is the Google
advertising program that pays you every time someone
visiting your site clicks on an ad. So you can use articles
as the content while Google supplies the ads - and pays you!

Now you often don't want to have people leave an article
you've slaved over yourself and that is likely to bring you
more business. But if you provide a lot of additional
information on a topic, then you don't mind making the
immediate revenue from a click. So adsense makes sense!


Regardless of the approach you take you need to be using
articles, both to promote your business and to generate
revenue and signups.
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